Hello, I'm Valerii
Available for ProjectsI help turn complex product logic into clear user journeys, clean interfaces, and scalable design solutions
A services marketplace where customers post jobs for renovation, furniture, and interior projects, and professionals respond. I redesigned the customer journey—from the first visit to choosing a professional.
Designing iOS and Android products in short cycles: from concept, mechanics, and navigation to final UI and engineering handoff.
A services marketplace where customers post renovation, furniture, and interior jobs, and professionals respond. I redesigned the provider journey—from the first visit through responding to a job and completing payment.
This case study is being written and will be available soon.
Design of an admin panel for managing users, tasks, moderation, and internal platform operations.
This case study is being written and will be available soon.
I’m a Product Designer with 7+ years of experience across B2B and B2C platforms, mobile apps, e-commerce, and complex web products. I currently lead product design across web and mobile at Altprof, a two-sided platform with 20K+ monthly active users whose audience grew by 88% last quarter. I design complex user journeys, design systems, and scalable interfaces, balancing usability, visual quality, and business goals.
I’m interested in technology, psychology, and human behavior. I’m drawn to clean interfaces and products that simplify complex tasks. Outside of work, I enjoy travelling, powerlifting, Muay Thai, and continuous learning.
Oct. 2024 – Present
B2B/B2C Marketplace • Web & Mobile
Altprof is a two-sided B2B/B2C platform connecting customers and service providers across renovation, furniture, interior design, and construction. The platform serves 20K+ monthly active users, with its quarterly audience growing by 88%. I lead product design across web and mobile, owning user research, initiative prioritization, and overall interface quality.
✦ Redesigned the homepage and task creation flow, increasing conversion to published requests by 33% (from 0.9% to 1.2%) and form completion by 22% (from 27% to 33%).
✦ Optimized provider registration, profile setup, and proposal submission, increasing journey completion by 28% (from 32% to 41%).
✦ Designed an admin panel that automated key operational workflows, saving approximately 120 working hours per month.
✦ Designed a mobile app for customers and service providers, adapting the web platform’s core journeys for mobile use.
✦ Established an end-to-end product design process, from problem definition and prioritization to engineering handoff and design QA; coordinated work across engineering, marketing, and customer support, and contributed to team building and hiring.
May 2024 — Oct. 2024
Designed the platform’s core B2B/B2C user journeys and established its information architecture, visual language, and key interaction principles.
✦ Designed 20+ product areas, including registration, user profiles, task creation, proposal submission, provider selection, payments, subscription plans, and order management.
✦ Designed the subscription purchase and management flow for service providers, covering payment confirmation, errors, transaction states, and renewals.
✦ Created separate customer and service provider dashboards with distinct features, workflows, and access levels.
✦ Designed dark mode and integrated it into the design system, standardizing styles, components, and interface states.
2022 — 2024
Mobile App Studio
AdTech ecosystem for performance marketing, with 8,000+ iRent users, 10,000+ PWA.Market users, and 60,000+ PWA applications created.
✦ Designed mobile products end-to-end, from product concepts and user flows to final UI and engineering handoff.
✦ Designed the UX/UI for 120+ iOS and Android applications.
✦ 10+ applications reached 5,000+ monthly installs within their first two months after launch.
✦ Contributed to the corporate website and related web and PWA products.
2018 — 2022
B2B & B2C Products
Designed 10+ B2B and B2C digital products across e-commerce, manufacturing, furniture, interior design, and professional services, including corporate websites, online stores, product catalogs, and landing pages. Owned projects end-to-end, from discovery and information architecture to user flows, final UI, and implementation support, working closely with developers throughout delivery.
✦ Designed an e-commerce platform for water treatment equipment with 10,000+ products across 60+ categories, defining the catalog architecture, filtering system, and checkout flow.
✦ Restructured the information architecture of corporate websites with up to 40 pages, simplifying navigation and improving access to key products and services.
✦ Created digital presentations and product pages for complex physical products using 3D visualizations to communicate their structure, features, and benefits more clearly.
✦ Audited existing websites and designed post-launch improvements to user journeys, interface structure, and conversion-focused pages.
2014 — 2018
Economics and Enterprise Management
Gained a strong foundation in economics, market analysis, and business process management. This background helps me consider business goals, product metrics, and commercial constraints when designing digital products.
2019
UX/UI Design, HTML and CSS
2022
Upper UX/UI Design, Product Design
I’m open to new roles and collaborations. Get in touch — I usually reply within a day.
